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接續「織襪眼鏡時尚虛擬展館」,貿協推出「工業主題虛擬展覽館」於線上展出原訂擬於漢諾威工業展及泰國國際工業展中展出之28家、36件台灣優良工業產品。受疫情衝擊,今(2020)年泰國國際工業展已宣布延期至9月,而全球最大的漢諾威工業展則迎來73年來的首次停辦,面對這樣的劇變,貿協積極應對,推出包含機械、工業電腦和金屬零件等產品的工業主題虛擬展館,讓國際買主即便無法出國,在家也能獲得逛展的體驗。 貿協今(21)日舉辦工業虛擬館上線記者會,貿協秘書長葉明水表示,工業主題虛擬館應用web VR技術,建置3D虛擬展館,未來展覽也是O2O的趨勢,Online to offline,身在展出國的買主可以親自到現場,無法到現場的買主也可以透過線上展覽參與展覽的盛會。線上虛擬館其優勢為可協助臺灣廠商在疫情期間開發新買主,未來貿協也將持續更新展館內容,並搭配Martech加強後續宣傳,促成最終目的協助我商獲得商機、做成生意。 而為協助臺灣外銷廠商對抗疫情,貿協自4月份起推出強化數位貿易及電子商務措施,現已有13大振興方案上架台灣經貿網平台。上週最新上架的方案為運用亞洲網紅口碑行銷服務,為廠商品牌傳遞特性與價值。而截至今日為...